Success Story for McIntosh Electrical
Rank 1 & 2 for ‘strata electrician Sydney’
& ‘residential electrician Sydney’
120+ keywords on Google’s
top 10 search results
200% return on SEO
investment
[scroll_down]
About A McIntosh Electrical
Established in 2002, McIntosh Electrical aimed to dominate the Sydney electrical service market. McIntosh has grown to become an award-winning electrical service company providing excellent electrical services to Australians for more than 20 years.
Challenges & Goals
McIntosh Electrical lost all their search engine rankings when their previous digital marketing agency failed to migrate their website to a new domain name correctly. In consequence, the McIntosh Electrical website was removed from Google searches.
After suffering a loss of Google visibility and rankings, McIntosh sought Domain Bird’s help to restore not just their rankings and sustainable traffic, but their business profitability through organic search marketing.
Our Approach
McIntosh Electrical needed a new website to start over and regain
the Google rankings and organic traffic they lost.
Our approach includes:
Building a brand-new website with each page customised
Implementation of foolproof SEO strategy after the website is finished and fully built for ongoing success
Prioritise mobile-friendliness and responsiveness to ensure peak technical performance across all devices
Strategy Implementation
01
Intuitive UX & UI Design
- Simplify navigation to enhance user experience and lower bounce rates
- Ensure mobile-friendly design for accessibility on all devices
- Use clear calls-to-action to guide users towards conversion points
02
Dominate Local Search
- Optimise Google My Business with accurate information and regular business updates
- Build local citations and listings on relevant directories
- Build local web pages by targeting local keywords to attract and convert users from the community
03
Content Creation that Converts
- Develop blog posts addressing common client pain points and questions
- Create comprehensive guides and how-to articles to provide value and establish topical expertise
- Utilise compelling CTAs in content to drive lead generation and conversions
04
Run & Optimise PPC Ads
- Set up Google ads to generate a steady stream of leads
- Create a landing page showcasing quality electrical services and targeting keyword(s) with buying intent
- A/B test ad copy and landing pages to improve click-throughs and conversions
Growth Results
1500%
increase in
organic traffic
200%
return on SEO investment
120+
keywords on Google’s first page
Rank
1 & 2
for ‘Strata electrician Sydney’ &
‘residential electrician Sydney’
First-Page Visibility for the Following Keywords
- electrician Sydney
- residential electrician Sydney
- electrician lane cove
- electrician eastern suburbs
- electrician balmain
- electrician in Sydney
- licensed electrician sydney
- +110 more!
What Our Client Has to Say
Jenny McIntosh
Vin and his team deliver on their promises. We have been around the block with a few SEO Companies, and been sorely disappointed and frustrated by their over promising and under delivering. Since engaging Vin and Domain Bird we have seen real results with our SEO listings, which have improved dramatically. They are experts in SEO, and are committed to getting you the best SEO results and it’s refreshing to say the least! Would highly recommend.
Certified Partners
