SEO for Tradies

Domain Bird has worked and continues to work with tradespeople in helping them gain greater visibility online. Get in touch with us for a FREE strategy session. Let’s plan your long-term, sustainable digital growth!

What Can SEO Do For Your
Tradie Business?

Picture the potential of having a constant stream of local customers finding you online, ready to hire your services. That’s the power of SEO right there, and it’s especially useful for tradies who struggle to attract clients online.

SEO can help grow your business by enhancing your online presence, driving targeted traffic to your website, and converting curious browsers into loyal clients.

What does this mean for your bottom line? With effective SEO, your business can soar above the competition, dominate local search results, and attract more high-value projects. Every search result that places you at the top means more credibility and trust with potential clients.


If You’re Not Visible Online,
You’re Missing Out on Customers.

Worse, all those potential customers are going to your competitors.

SEO then becomes your winning digital marketing solution to attract more customers and beat your local competition.

Let’s say you’re a Sydney-based electrician company. For your business to be found online, aim to rank higher for keywords such as ‘electricians Sydney’ or ‘electricians near me.’ These are actual keywords people enter on Google when looking to hire a contractor.

Appearing on Page 1 of Google for these commercial keywords means the search engine recommends your site to potential clients, and these clients will then proceed to browse further on your site to know more about your business, services, and unique value propositions.

Plumbers
Electricians
Painters
Cleaners
Locksmiths
Builders
Roofers
Auto Mechanics
Landscapers
Pest Control

SEO for Tradies: Our Process

Our streamlined SEO process is honed by years of mastering the art and science
of search engine marketing. Here’s how we do it for your digital growth.

01

Website Audit


If you have an existing website, we conduct a detailed checkup of your site’s health, uncovering issues that are hurting your SEO performance. This includes identifying technical glitches, gaps in your content, and accessibility problems.

02

UX & UI Design


Make your visitors stay and not click away by having a user-friendly web design. Our senior designers and developers work together to build an intuitive and visually attractive website that is easy to navigate through even for your non-tech savvy readers and potential clients.

03

Local SEO


Win more customers from your community and increase your foot traffic with localised SEO. Our local SEO strategies make sure your trade is visible in the Local Pack or Google Maps for more nearby customers to consider your business as they explore brands before acting on a buying decision.

04

Content Creation


Content is king, and we take content creation very seriously. Our writers make sure every piece of content fulfils every user’s search intent behind every keyword search, whether they’re looking to buy/hire, compare products, or searching for answers regarding a topic related to your industry.

05

Link Acquisition


To establish your domain authority, you need reputable websites linking to your website, which serves as ‘votes’ to your authority score. Our link-building efforts secure high-quality backlinks through various ethical practices, from guest posting, social media marketing, to conducting backlink audits.

06

SEO Reporting


What marketing strategy is working and what needs more adjusting? Our detailed SEO reporting and tracking delivers jargon-free insights into how your campaign is currently performing. We monitor your wins, from impressions, unpaid traffic, SERP rankings, and conversion rates.

Melinda Varhegyi

Career Focus

I had the pleasure of working with Vin and his team at Domain Bird for my SEO campaign and honestly, I would not hesitate to recommend them to anyone looking to build their online presence! Vin is very dedicated to achieving success for his clients. He worked relentlessly around the clock to deliver results for my SEO and he explained everything within the process, which was an added bonus! Vin is genuine, transparent, and super committed. Highly recommended!

WESTCORK PTY LTD

I’ve been working with Vin and the Domain Bird team for the past couple of months and they’ve been fantastic. From initial idea to finished product it was exactly what I wanted. Any changes I wanted made, were made with no issues. They are committed and aren’t happy until you’re happy! Highly recommended.

Moe K

Emkays Electrical

I’m very happy I have Vin and his team doing my SEO. Previously I was struggling for work but after Vin tuned my SEO and gave me some tips about my website, my phone has been ringing hot. I’m very glad with the work and looking forward to expanding further with Vin’s help.

Zac Philipps

Clockwork Locksmiths

Can’t express enough how happy and pleased I am with my experience with Domain Bird. I know every day they are working hard for my Google results and they speak for themselves. I regularly recommend them to my clients wanting best service and results. Thanks guys!

Total Colour Painting

I’m very happy I have Vin and his team doing my SEO. Previously I was struggling for work but after Vin tuned my SEO and gave me some tips about my website, my phone has been ringing hot. I’m very glad with the work and looking forward to expanding further with Vin’s help.

Comprehensive SEO Strategies for Your Success

Technical SEO

We identify and rectify technical issues that undermine your website’s performance. Our technical SEO audits include page loading speed, mobile SEO, addressing accessibility and indexability issues, alongside removing duplicate content and fixing broken links.

Content Marketing

We don’t simply put texts on your website. Our content writers and marketers ensure every piece is written based on a user’s search intent while integrating SEO best practices for maximum SERP visibility.

Keyword Research

What are the exact keywords your target clients search for when they’re looking to hire tradies online? We uncover these search terms, gather them in a keyword database, and craft appropriate content that Google will recommend to human users.

On-Page SEO

An integral part of content creation is incorporating on-page SEO tactics so as to maximise your ranking and traffic potential. This includes meta title and descriptions, URL slugs, headings, internal links, and more.

Competitor Analysis

We keep an eye on your top competitors to check their own strategies, both the good and bad, in order to come up with better SEO solutions that will best work for your business. We take a look at their content, backlinks, keyword rankings, and technical performance.

Off-Page SEO

An integral part of content creation is incorporating on-page SEO tactics so as to maximise your ranking and traffic potential. This includes meta title and descriptions, URL slugs, headings, internal links, and more.

Case Studies for Tradie Clients

We have proof, not promises, to show you we have done it for other clients and
we can make it happen for your business.

Website
Traffic Increased By 120%

GIA Smash Repairs is an award-winning company in the smash repair industry in Australia for more than 25 years. They worked with several SEO ‘experts’ to improve the company’s online visibility but got no results, until they found Domain Bird.

  • 120% increase in site traffic
  • 300% increase in return on SEO investment
  • Ranked on Google’s first page for 35+ keywords

Rank
#1 for Money Keywords

Clockwork Locksmiths is a proud member of the Locksmiths Guild of Australia and has been operating since 2005. Zac partnered with Domain Bird to help boost his company’s online presence, resulting in first-page ranking for search terms with buying intent.

  • 340% increase in organic traffic
  • 250% increase in SEO return on investment
  • Appeared on Google’s first page for 30+ keywords

400% Web
Traffic Boost

Parish Patience was established in 1888 and specialised in immigration law in the 1980s. They’re struggling to gain clients online as their website presence wasn’t strong enough. They hired us to redesign their website and improve their SEO standing.

  • 150% increase in website traffic
  • 300% boost in return on investment
  • Ranked on Google’s Page 1 for 30+ keywords

Sales
Increased By 600%

A One Korean Painting has been a local painting company for 15+ years. They worked with an agency before but they were not satisfied. Until they found Domain Bird.

  • 500% growth in unpaid traffic
  • 600% increase in SEO marketing investment
  • Page 1 Google rankings for 50+ keywords

Website
Traffic Skyrocketed By 1500%

Mcintosh Electrical has been providing excellent electrical services to Australians for more than 20 years. After suffering a loss of Google visibility and rankings, McIntosh sought Domain Bird’s help.

  • 1500% increase in search traffic
  • 300% increase in investment returns
  • First-page Google ranking for 35+ keywords

    Frequently Asked Questions

    What is SEO for tradies exactly?

    SEO stands for search engine optimisation, which is a digital marketing model for businesses that are wanting to gain better visibility online to market their services. SEO for tradies is catering to tradespeople or trading companies that are looking to attract clients via search engines like Google and be hired for trade projects big or small. 

    How long does it take to see results from tradie SEO?

    If there’s one thing trade companies need to know about SEO, it’s that it’s not a short-term solution. It’s a sustainable marketing approach that takes time before experiencing results. However, it’s also good to note that the time it takes, typically 3 to 6 months, is well worth the benefits of increased traffic, heaps more keyword rankings, and actual ROI growth.  

    What specific SEO strategies work best for tradies?

    SEO requires a multifaceted approach, from optimising your Google My Business profile to maximise local search visibility, quality content creation to establish your topical authority, to making sure keywords, headings, URLs, and internal links are properly implemented as part of your on-page SEO efforts. For strategies done offsite, ear*ning quality backlinks helps boost your online reputation and authority.

    How can SEO help me get more local customers?

    SEO enables your target audience to find your business first when people search for a local product or service online. Without SEO, customers wouldn’t know you even exist. In other words, you can get more local customers through SEO by appearing on the first page of Google search when they Google keywords such as ‘electricians near me’ or ‘emergency plumbers Sydney.’

    How does SEO compare to traditional advertising for tradies?

    Most traditional advertising methods are short-term, and the results stop coming in when the project ends. SEO, on the other hand, is a long-term and sustainable marketing method that lets you reap the fruits of your SEO efforts even after the campaign concludes. 

    Can I do SEO myself or do I need to hire an expert?

    You can most definitely DIY search engine optimisation. After all, there are vast resources available on the internet to help you get started. However, SEO is complex and learning it takes time. If you are serious about using SEO for your business, it wouldn’t hurt hiring an actual SEO expert.

    Which industry needs SEO the most?

    Business owners in any industry can utilise SEO to their advantage, but the following stands out as among the top industries that will greatly benefit from SEO:

    Ecommerce businesses
    Restaurants
    Real Estate
    Medical and dental providers
    Legal services
    Home service and repair companies
    Professional services

    Is SEO better than PPC for trading businesses?

    Both PPC (pay per click) advertising and SEO have their individual advantages. If you are after quick, short-term results, PPC or Google ads is your best bet. But if you’re after long-term and sustainable outcomes that continue to deliver more ROI over time, SEO is hands down the better digital strategy for your business.

    Are you the best SEO provider for tradies?

    We are not after making empty promises and salesly claims. But we have proof of client success stories and case studies to show you that we can deliver, and that our digital marketing strategies for tradies work, as we have had real clients hailing from trades, including plumbers, electricians, residential and commercial painters, cleaners, auto mechanics, and locksmiths, among others. 

    Experience real business growth with professional SEO services done expertly for tradies. Contact us for a free strategy session today!

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